The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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Aug 23, John Fredrickson rated it really liked it Shelves: Nov 10, Margy Levine Young rated it really liked it.

The Culting of Brands by Douglas Atkin | : Books

We are experiencing technical difficulties. Nov 19, Jackie rated it really liked it Shelves: A great side by side comparison of the ‘original’ cults and the new cults. A very interesting book! Table Of Contents Introduction 1.

Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. Amazing book on branding, marketing, positioning. Dec 24, Lisa Febriyanti rated it liked it.


The Culting of Brands

View Full Version of PW. Refresh and try again. Discover what to read next. Still reading- so no rating yet. Aug 26, Bruno Rio rated it liked it. Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral cultting.

The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

The Best Books of Books of the Week. To see what your friends thought of this book, please sign up. I very narrow view of branding. This was written by a co-worker of mine from Merkley Newman Harty my first agency. There are no discussion topics on this book yet. Looking for Rbands Great Reads?

Return to Book Page. The Management Of Deviance No trivia or quizzes yet.

THE CULTING OF BRANDS: When Customers Become True Believers

Cris rated it really liked it Jan 24, An interesting connection between cults and corporate brands. Perhaps would-be cult leaders will be able to use Atkin’s marketing strategies to repackage themselves for branss mainstream appeal.


Trivia About The Culting of Br Be the first to ask a question about The Culting of Brands.

Download our Spring Fiction Sampler Now. Goodreads helps you keep track of books you want to read. Yes Its now time to learn the nature of Cult.

The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty. Aug 21, Tim rated it it was ok. I like especially how he describe how Mac users believe too much in brandds power of the products they use against PC Windows users.

Very culfing and easy read. I knew that background in propaganda was relevant to my current job. This book is not yet featured on Listopia.

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